How fast can I write a meaningful newsletter

This is going to take me five mintutes

I have contradictory ideas about how businesses should be built — I have a tendency to think that people should price themselves high, but I can see alternative arguments. I like the idea of doing complex, custom work that is hard to replicate, but on the other hand, I think it’s a good idea to do simple, replicable stuff that you can get out of the way of and hire others to do.

But ultimately the reason I can hold these ideas that conflict with each other is that I think businesses should be strategic. So they should be something intentional and coherent throughout. They should not be low priced and also complex or they will fail. Their vision needs to align with their leaders’ values and those values need to show up in the products. It’s internal contradictions and inconsistencies that I think need to be avoided, and I am more serious about that than many.

I’m looking at starting a business with a very low-priced bookkeeping service, and so I’m attempting to align all of the parts of that business with such a strategy. What do we keep in, what do we cut out? How does the brand look and feel? What is the strategy?

Everything is light, fast, smart, opinionated, and honest. Like little jabs, no hooks. Doing Everything Every Week instead of quarterly or yearly, but doing it brutally simply, and refusing to do it any other way.

My 5 minutes is up. I want some time on this lunch hour to meditate, so I hope you got something out of this.